
Todd
has provided a series of inspirational sketches for Coca-Cola Light
bottles and cans. His unique box signature appears right on
the product, which is the first time Coca-Cola has given credit to
a fine artist in this manner. "The opportunity to work on
this project with Coca-Cola was exciting," says Todd. "Coke is
part of our pop culture, a common touchstone for people all
over the world. It's inspired scores of
artists, from Andy Warhol and Keith Haring to Norman
Rockwell and Guy Peellaert."
"This served as my inspiration, both in working with Coca-Cola and in creating the initial sketches for the project. Any marriage between art and the corporate world is precarious at best, but in this case I think we've achieved something that invokes thoughts of joy, romance, laughter and intimacy - feelings that, like art itself, the world could use a little more of."
To commemorate this historic event, Todd has released a limited series <Link to sketches> of the original sketches.
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